Tradelatch Privacy Policy
Effective date: November 14, 2026
This Privacy Policy explains how Peter Hagen, doing business as Tradelatch ("Tradelatch," "we," "us"), collects, uses, and shares personal information.
1. Who we are
Peter Hagen, doing business as Tradelatch
215 S Washington St, Rockville, MD 20850
[email protected] | (240) 745-5647
Tradelatch is a done-for-you service for kitchen and bath remodelers. When a homeowner calls a remodeler and the call is missed, we text the homeowner back, ask about their project, and send the remodeler a summary. We also reply to leads from remodelers' website forms and follow up on quotes that have not been signed yet.
2. Who this policy covers
- (a) Remodelers and website visitors. Remodelers who use or ask about our service, remodeling businesses we contact about our service, and anyone who visits gettradelatch.com.
- (b) Homeowners and other leads. People who contact one of our remodeler clients, for example by calling or filling out the remodeler's website form. We handle their information on behalf of that remodeler, as the remodeler's service provider.
- (c) Job applicants. People who apply through our website to work with us as independent, commission-only appointment setters or closers.
3. Remodelers and website visitors
What we collect
- Contact and business details you give us, such as your name, business name, email, phone number, business address, service area, and the services you offer.
- Public business information, such as the business name, phone number, email, and details shown on a remodeling company's own website or public business listings, which we may use to contact the business about our service.
- Messages you send us, such as emails, call requests, or texts.
- Account and setup information we need to run the service for you, such as your business phone number, call-forwarding settings, website form details, quote information you share with us, and the business details required to register your text messaging (A2P 10DLC) program with the phone carriers.
- Billing information, such as your billing contact and payment records. If you pay by card through a payment provider, the provider handles your card details and we do not receive your full card number.
- Website technical data collected automatically, such as IP address and browser type. See Section 8.
Why we use it
- To reply to your questions and set up calls.
- To contact remodeling businesses about our service.
- To set up, run, support, and improve the service for you.
- To register and maintain your text messaging program with the carriers.
- To bill you and keep business records.
- To keep our website and service secure and to follow the law.
Emails from us
Business emails we send about our service include our mailing address and a simple way to opt out. If you ask us to stop, we will stop within 10 business days.
4. Homeowners and other leads (information we handle for remodelers)
If you contacted a remodeler that uses Tradelatch, we handle your information for that remodeler, and under their instructions. You can contact the remodeler directly with questions or privacy requests, or email [email protected] and we will pass your request to the remodeler and help them respond.
What we collect
- Your phone number and call details, such as the time of a missed call to the remodeler.
- Information you give in text messages or web forms, such as your name, address or town, whether the project is a kitchen or bath, photos you send, room size, budget, timeline, and your preferred appointment time.
- Quote-related information the remodeler shares with us so we can follow up on a quote, such as your name, contact details, and the status of the quote.
- Messaging records, such as message content, delivery status, and your opt-in and opt-out (STOP) history.
Why we use it
- To text you back after a missed call or form submission.
- To ask about your project and pass a summary to the remodeler.
- To help schedule appointments and follow up on quotes for the remodeler.
- To honor opt-out requests and keep records of consent.
We do not use homeowner information for our own marketing, and we do not sell it.
When we text you
We only text people who contacted the remodeler first (for example, by calling or filling out a form) or who otherwise agreed to receive texts. Messages are sent on behalf of the remodeler you contacted, through Tradelatch. Some replies may be generated or assisted by automated software. We do not send cold texts and do not make cold calls, including AI or prerecorded voice calls. Reply STOP at any time to stop texts. See the SMS Terms in our Terms of Service.
5. Job applicants
Our Applicant Privacy Notice explains what we collect through our "Work with us" form, how we use it, how long we keep it, and your choices. In short: we use applicant information only to review applications, contact applicants, and schedule and hold interviews. We contact applicants by email, and by text or phone only if they check the optional box on the form. Anyone can apply, but you must be 14 or older and based in the United States to work with us, and applicants under 18 need a parent or guardian's consent. If an application comes from someone under 13, we delete it without using it or contacting them.
6. How we share information
We do not sell personal information, and we do not share personal information for targeted (cross-context behavioral) advertising.
We share personal information only as follows:
- Service providers that help us run our business and the service, and only so they can provide those services to us. These include:
- GoHighLevel, which we use to send and receive text messages, manage leads, and run follow-ups;
- the phone carriers and messaging vendors that deliver text messages;
- Cloudflare, which hosts our website and runs the Turnstile spam check on our forms;
- Google Workspace, which we use for email, calendar, and documents;
- payment, scheduling, video-call, and similar business software providers we may use.
- The remodeler client. Homeowner and lead information is shared with the remodeler the person contacted, because we handle it for that remodeler.
- Legal reasons. If the law requires it, or if needed to protect our rights, our clients, or others, or to investigate fraud or misuse.
- Business transfers. If our business is sold, merged, or reorganized, information may transfer to the new owner, who must handle it consistently with this policy.
Text messaging privacy
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties. This does not stop us from using service providers (such as GoHighLevel and the phone carriers) that operate the text messaging service for us, or from sharing a lead's information with the remodeler that lead contacted.
7. How long we keep information
- Remodeler client information: for as long as we work together and for 90 days after you stop using the service, then we delete it, except billing, tax, and other records we must keep by law.
- Homeowner and lead information: for as long as the remodeler client uses our service, or as the remodeler instructs. When a client stops using the service, we delete or return their lead data within 90 days, unless the law requires us to keep it longer.
- Opt-out (STOP) and consent records: as long as needed to keep honoring opt-outs and to show consent.
- Job applicants: see the Applicant Privacy Notice.
8. Cookies and analytics
Our site uses only cookies and similar technologies needed for it to work and for spam protection (Cloudflare Turnstile on our forms). We do not use analytics, advertising cookies, or tracking pixels. Our host, Cloudflare, processes basic technical data such as IP address and browser type to deliver the site and keep it secure. If we add analytics, we will update this policy.
9. Security
We take reasonable steps to protect personal information, such as using password-protected accounts and limiting who can access it. No system is perfectly secure, and we cannot guarantee security.
10. Children
Our website and service are meant for businesses and adults. The one exception is our job application form, which asks for your age. You must be 14 or older and based in the United States to work with us, and applicants under 18 need a parent or guardian's consent. Children under 13 should not use the form. If we receive an application from someone under 13, we delete it without using it or contacting them. If you believe a child under 13 has given us personal information, email [email protected] and we will delete it.
11. Your choices and rights
- Remodelers, website visitors, and applicants: you can ask to see, correct, or delete your personal information by emailing [email protected]. We will respond within 30 days and may need to confirm your identity first.
- Homeowners and leads: contact the remodeler you reached out to, or email [email protected] and we will work with that remodeler on your request.
- Text messages: reply STOP (or END, QUIT, UNSUBSCRIBE, or CANCEL) to stop texts at any time. Reply HELP for help.
- Emails: reply to any email from us to opt out, or email [email protected].
Depending on where you live, including Maryland, you may have additional rights under state privacy law. We will not treat you differently for exercising your privacy rights.
12. Changes to this policy
We may update this policy. When we do, we will change the effective date at the top. If changes are significant, we will take reasonable steps to let clients know.
13. Contact us
Peter Hagen, doing business as Tradelatch
215 S Washington St, Rockville, MD 20850
[email protected] | (240) 745-5647